HouLin Intelligent Engineering Co., Ltd

Whole house customization is a home customization solution that integrates home design, customization, installation, and other services. Whole house customization is a consumer exclusive home manufactured by home furnishing enterprises based on large-scale production and consumer design requirements.

When real estate is booming and various types and decoration styles of living rooms emerge one after another, most furniture is relatively popular in design, making it difficult to meet individual requirements. Many furniture items in the exhibition hall have a beautiful style, but once they are moved into a specific home, they pale in comparison. Either the size does not match the space of the house, or the style does not conform to the overall decoration style. Customization provides personalized furniture customization services for Chinese consumers, including wardrobes, bookcases, wine cabinets, shoe cabinets, TV cabinets, walk-in closets, wall wardrobes, and other products with various titles, all of which belong to the category of whole house customization. Whole house customized furniture has also become an important means for many furniture manufacturers to promote their products.

Meet different individual needs

In traditional marketing models, furniture companies often conduct simple market research and follow furniture trends to develop and produce furniture. But the furniture produced by this model either does not meet the required size, or the style cannot meet personal preferences. Whole house customization divides the market into individuals, designing furniture according to their individual requirements, and consumers are one of the designers of furniture. Specific requirements can be made based on personal preferences, such as color matching, personalized specifications, and so on.

Reduce inventory backlog

In the traditional marketing model, furniture companies pursue profit maximization by reducing product costs through large-scale production. Once the market encounters a slight downturn, this large-scale production of furniture will inevitably lead to unsold or backlogged products due to similarity, resulting in resource waste. Whole house customization is produced based on consumer orders, with almost no inventory, accelerating capital turnover

Reduce marketing costs

In traditional marketing models, furniture companies often use advertising, building specialty stores, and other methods to drive sales in order to capture the market, resulting in higher costs. As long as the furniture quality is reliable and the price is reasonable, whole house customization can smoothly sell the furniture. In whole house customization, manufacturers directly face consumers, reducing the sales process and various expenses.

Beneficial for accelerating product development

Under the traditional marketing model, many designers in furniture companies work behind closed doors and only develop products based on simple market research. The furniture they design has significant limitations and is difficult to meet the needs of the public. In whole house customization, designers have many opportunities to communicate face-to-face with consumers, making it easy to understand their requirements and develop products that are close to their needs.